Career Opportunity: Director of Sales and Marketing

The Thunder Director of Sales and Marketing is a full time, salary and commission position, responsible for the coordinating and development of the team, game day operations, advertising, and events on behalf of our franchise. The Director of Sales and Marketing will be responsible for selling advertising, season tickets, game day tickets, ticket packages and promoting the team throughout the Town of Drayton Valley. The Director of Sales and Marketing will report directly to the President and Governor, as well as the Board of Directors; The Director of Sales and Marketing will work with other organizations in Drayton Valley and area to build strong partnerships within the communities.

Reports To:
Team President, Board of Directors

Start date:

Team Promotions
– Work with hockey operations to develop news stories and press releases on our website
– Provide event planning support for team events
– Help manage social media (Facebook and Twitter)
– Help evaluate promotional  successes with market analysis
– Help promote  the team throughout the town of Drayton Valley
– Coordinate all home game promotions
– Fulfill all sponsor obligations during home games
– Help with the setup and coordination of the Thunder tailgate party/annual fundraiser
– Assist food services coordinator as required
– Other promotional duties as assigned

Community Relations
– Work with community groups to involve Thunder players
– Accompany Thunder players to community events when needed
– Promote activities throughout the Drayton Valley community

Game Day Operations
– Work closely with volunteers at every home game
– Coordinate and schedule volunteers for every division of game day operations
– Coordinate and supervise in-game promotions (includes on-ice entertainment)
– Develop innovative game-day scripts

– Sell season tickets and renew current Season Ticket Holders
– Sell sponsorship and advertising to prospecting and returning local companies
– Sell ticket packages to games and develop a strong ticket package plan

– Promote the Drayton Valley Thunder within the Town of Drayton Valley
– Promote the Thunder at all events
– Comfortable speaking on the radio and in front of large groups for marketing purposes
– Design and create posters and marketing tools to promote games, special events, etc.

General Duties
– Administration filing and organization
– Some accounting may be required
– Setup and take down of promotions

– 1-2 years experience in a sports environment
– Bachelors Degree in Business , Sports Management or Marketing
– Proficiency with Excel, Word, Adobe

– Must have a positive attitude and a strong commitment to the Thunder franchise
– Ability to communicate clearly and effectively to individuals (including high end executives) or groups of people
– Must be available on weekends, evenings and holidays as required
– Must work long hours as needed (sometimes 10-15 hours a day)
– Passionate about hockey and making a difference for the Thunder community
– Ability to work independently on multiple projects and tasks in a fast-paced environment

– Competitive Salary
– Commission structure on sales

Thunder Director- Krista Colford

Only by email:

Any specific inquiries may be similarly directed to the Krista Colford at


or 780-542-9294(h)

We thank all applicants  for applying ; however only short-listed applicants will be contacted.